3 Personality Types That Dictate Your Network Marketing Success

Your success in Network Marketing depends heavily on how you communicate with
other people. Everything you say is interpreted by your audience, and if you don’t
have the right combination of what you say and how you say it, your activity can
become counter-productive.

Most of the time, we as home-based business owners don’t think about how our
personalities influence what we say and how we say it. Knowing your audience is
crucial in order to achieve success, but knowing how they will react to your
personality is something that a lot of network marketers overlook.

There are basically three types of personalities. No one type is better or worse than
the other, but knowing what kind of person you are can help guide you in a better
direction to increase your business. The 3 personality types are Pessimistic, Optimistic,
and Realistic.

Personality Type #1 – Pessimistic – People who are pessimistic think that their
garden has nothing but weeds. They focus on the negative. Everyone is out to get
them, and every sales pitch is a scam. If your target audience is pessimistic, you
need to develop a well-crafted script that focuses on handling objections. Pessimism
is only good when it allows you to see through bad business proposals and shifty
sales techniques.

If you yourself are pessimistic, this could be something that is harming your business
without you even knowing it. Do you always complain and focus on the negative?
Do you look for the mistakes people make instead of praising their strengths? Being
a leader is crucial to success in Network Marketing. The best leaders help people
without putting them down.

Personality Type #2 – Optimistic – People who are optimistic think that their
garden has no weeds. They put their blinders on and refuse to let others dampen their
spirits. It’s very difficult to find optimistic prospects. Optimism usually comes after
someone has tried your product and has a positive result.

Optimism can have it’s negative effects on a home-based business, even though
the person is thinking positive thoughts. If you constantly live in a world where
nothing can be wrong with your company or your upline, you’ll fall into costly traps
that you should have otherwise been aware of.

Mentoring people with nothing but optimism can be counter-productive as well.
People need guidance in the right direction. Telling them everything is always
perfect doesn’t help them overcome obstacles.

Personality Type #3 – Realistic – People who are realistic know that there will
always be a few weeds in their garden. They see things for what they really are, and
are able to understand why things happen the way they do. Realistic prospects will
know there is a price, but they will also know their is a value to what you are promoting.
They trust people to an extent. They know when to back away from a bad deal or
pending money on things that will probably not work or that are merely hype.

Many times being a realist is the best route to take in Network Marketing. You can
step outside of the world your company tries to keep you in so you can look back in
and see it for what it’s worth. You can decipher what you like and what you don’t
like, and make changes accordingly.

The only time being a realist might have it’s flaws is dealing with personal development.
In order to be a good leader, you must have a vision and hope for that vision. When
times get rough, you need to be able to have more optimism than realism to get you
to over your hurdle. The people you lead need inspiration that comes from looking
beyond what’s real and imagining what’s possible, no matter what.

A strategy that every leader should strive for in Network Marketing should be to
acquire a good balance between all 3 personality types. Too much of one or the
others can have a counter-productive effect so extreme it could keep a business
down for good. For things to change, you need to change.

Proper marketing education stresses the importance of acquiring and maintaining
productive personality traits and how to best apply them to explode your home-
based business. If your company isn’t teaching you this, and other techniques on
how to be a leader instead of a distributor, it’s time to change your way of thinking
all on your own.