6 Rules For Writing Compelling Headlines For Your Network Marketing Business

Most Network Marketing companies encourage their distributors to follow someone
else’s lead when it comes to writing compelling headlines for newspaper or internet
ads. They promote the fact that someone some where made a ton of money off this
or that headline, so all you need to do is copy success. Don’t re-invent the wheel,
they say. Sounds great… but what if that headline made money twenty years ago
and you have no way of knowing if it still works?

Companies like to paint a pretty picture to distributors to make them feel as though
it doesn’t take a lot of work to put things into motion. For twelve years I struggled
with my home-based business because I kept trying everything that my company
was telling me to do. Why did their techniques not work for me? Because they were
only for the benefit of the company as a whole. They wanted me to get their message
out to the masses so I could weed through all of them to find a few customers here
and there. It did very little to grow my business.

After finding a program that offered me proper marketing education, I realized that
there is an art and science to writing headlines that grab the attention of your target
audience. You don’t want everyone calling you, just the people who truly have a want,
need or desire for what you have to offer. Writing compelling headlines became easy
when I implemented the six rules listed below.

Compelling Headlines Rule #1: Be Useful To The Reader

You headline will only be read by your target audience if it applies to them. Getting to
know their fears and desires will give you a good indication of what you can write that
will be useful. What keeps them up at night? What can you say that will make them
want to put down the paper and pick up the telephone to call you?

Compelling Headlines Rule #2: Create A Sense Of Urgency

What will happen if they don’t finish readying the rest of your copy? What will happen
if they don’t take advantage of what you have to offer? The more you encourage
urgency, the better they will respond. Since there are a lot of other ads they can
read, once they go on to the next ad they will forget about yours and never call.
Make them think they have to read it now.

Compelling Headlines Rule #3: Convey The Uniqueness Of Your Benefit

Tell your prospects how your product is the only product proven to do something
(talk about your benefit). You want to let people know your product is the only way
to get a specific result. Think of the reason you use it yourself. What is the number
one reason why you chose your product over all the other products in the world?

Compelling Headlines Rule #4: Make Sure The Length Is Not Too Long

You don’t want to go any longer than 15 words. This will get your prospect to your
benefit faster. Be quick, to the point and stress the benefit without sounding like a
sales pitch. The more specific you are, the more you will attract the certain type of
person who you don’t have to convince when they call you. Most people are looking to
solve a specific problem. Too much information makes people feel like you are trying
too hard to make a sale.

Compelling Headlines Rule #5: Focus On Something New

Is your product brand new? Is your product old, but enhanced in new way? When you
think of something that is Hot Off The Press and treat it like Breaking News, people
will respond better. An event must be taking place.

Compelling Headlines Rule #6: Avoid Confusing Headlines

Headlines that are incomplete or confusing will cause the reader to move on to the
next ad. You are competing with a lot of other ads that will be seen next to yours.
Never create a headline where the copy underneath must be read to understand
your message. Readers like simplicity.

One of the most important aspects of building a successful home-based business is
developing the mindset of a leader. When you simply take someone else’s headlines
and ads and use them as your own, you’re just following someone else’s plan. Even
if you already have something that is working, follow the rules above to practice
writing your own headlines. Sooner or later you will need to develop the skill set of
writing compelling headlines.