Grow Your Network Marketing Business by Positioning Yourself

One of the reasons there is a 95% drop-out rate in Network Marketing is because
people don’t understand the importance of positioning themselves. Most companies
do not teach this because it takes their time and money away from training on how
to simply sell their products so they make the best profit possible before a person
quits. Most people don’t know what positioning is, but they use it every day without
even knowing it. Not knowing what it is or how to use it is usually the aspect that
keeps your business spinning like a car stuck in the mud.

Do you ever wonder why you see the same people up on stage earning all the
money, year after year? They say they are doing the same things you are, but
they are rich and you are not? How is this possible? One reason is that they
learned how to become a marketer rather than a distributor. Another reason is
that they are leaders of their own businesses, not just cogs in their uplines wheel.
They think on their own two feet, make rational decisions and successfully wear
about 20 different hats…the most important being the positioning hat.

Positioning is getting qualified prospects to seek you out based on your expertise.
Why? Because you are a pro at what you do. You are the expert. People come to
you rather than the other way around. Calling prospects and convincing them that
they need what you have is not positioning. I used to spend all of my time tracking
down existing customers, practically begging them to re-order. That was not a
good way to position myself. Waking up in the morning and finding messages from
qualified leads telling me they absolutely need what I have is positioning. People
come to you. This truly is how businesses grow.

The people who are making the big bucks up on the stage will tell you that the only
difference between you and them is that they followed a plan consistently and
massively. This could not be further from the truth. The difference is positioning,
and it is the absolute best way to quickly and efficiently grow a large enterprise.
It does not come from buying more over-priced leads than you can afford, dis-
tributing more flyers than you have time in a day for. It comes from participating
in the latest online business system or buying an expensive website and telling
your friends to go there either.

An important aspect of positioning yourself is marketing to the right audience. What
are their needs, wants and desires? What will motivate them to use your products?
What solutions for their problems can you provide for them? Who are they? What
specific qualities do they have that would make them be your target audience. Let
me give you an example. Let’s just say you’re marketing an anti-aging skin care
product line. I’m just pulling this one out of the air to use as an example. So, Ok…
so you’re marketing anti-aging products. Does it make sense to sponsor your Uncle
Pete when Uncle Pete’s skin care usually consists of a bar of soap and maybe an
extra splash of Old Spice when he’s feeling frisky? The answer to that question is…
“No Way!” Uncle Pete will maybe do you a favor and join the business and buy some
product… but there is no conviction behind the product and when Uncle Pete
doesn’t make that big money… guess what happens? He quits the business and
he stops using them because his involvement never WAS about appreciation and
use of your great products to begin with.

And here is another example… If you are marketing a product that helps you save
on the price of gas, would you market it to a lady who only drives her car once a
week to church or to a truck driver who is driving cross country? Then if you are
marketing travel, would you market it to someone who feels comfortable staying
home and watching TV or to someone who takes 3 or 4 vacations a year? These
are only a few examples of marketing to the right audience.

One thing your audience should not have is a desire to start just any old business.
Never lead with your business. People who join a business for the sole purpose of
making money will ultimately quit after the first month when they aren’t generating
the amount of income those top people on the stage are earning. Your target
audience will be grounded on your products through an emotional result, and that
is what will make them want to stick around. Being conscious of them and realizing
why it makes them the best representatives to recruit is called positioning. This will
provide you with a proper understanding of how you can best get exposed to them.

Ultimately it’s about understanding the power of mindset and positioning are the
true reasons behind success in Network Marketing. This is how I turned my business
around after much trial and error and I continue to help others to do the same.
Why? Because it is possible to succeed in Network Marketing. Almost every person
I recruited into my business over the past ten years quit until I learned about
positioning. You don’t need to quit. You just need to change your way of thinking.