The Truth Behind 3-Way Calling

So… does 3-way calling really work?

Well ask yourself this… Who does 3-way calling positions as the expert and leader?
Doesn’t it really position someone else and NOT you?

Think about the psychology of this process for a second…

When you 3-way your prospect into your upline (or any other team member for that
matter) who’s building the credibility and who’s being positioned as the expert?

It’s certainly not you.  Prospects and buyers in general would much rather buy from
experts – who have established credibility because they’re perceived as they know
what they’re talking about.

The whole process of 3-waying into someone else destroys your credibility and now
someone ELSE becomes the expert instead of you.  Who do you think they’d rather
sign up with?

The person establishing themselves as someone who knows what they’re talking about
or the person that had to call someone else for a better explanation of something
because they weren’t able to provide it.

It’s like buying from someone “in training” – although we may do it – nobody ENJOYS IT. 
Think about this the next time you’re doing a 3-way call or leaning on someone else’s
expertise.

It’s time for YOU to become the EXPERT.  Know everything you possibly can about
your industry, your comp plan, your products, product history, founders, the folks
behind the product, etc.

When this information comes from you and not someone else you’re now effectively
positioning yourself… you’re now the “go to person”.  That establishes credibility and
expertise, and as a direct result, that creates more signups.

Just one simple thing that you can be doing immediately if you truly seek to grow a
massive organization.  Know every nook and cranny about your business… success
follows experts.

I know it sounds remedial and it probably goes without saying, but if you’re relying
on others to be “your expert” or your “go to person” you’re costing yourself product
sales and distributor sign ups.

You want others approaching you.  When you position yourself in your marketing
efforts both online and offline and implement this technique that’s the end result. 
They’re approaching you because they feel confident they’re going with someone
who knows the “ins and outs” and they’re confident you can help them.

We buy from experts… not trainees.  

For that matter, when you do a 3-way call does your prospect really have an interest
in signing up with you or would they much RATHER sign up with them?

We truly hope this information finds you well.

To your continued success down this exciting journey,

-Bill