What it Takes to be a Power Builder

1.  Did you know that many times the “Poster Kids” for companies have NO experience
in network marketing?  Many times they have a pretty face or an ability to speak
fantastically well – BUT they got to be the “Poster Child” because of who they knew. 
They had an uncle, brother, sister, mother, father, etc. on the “Inside” that allowed
them to be the “face” of a company.
 
2.  Companies KNOW that most of the training they provide to their reps IS NOT
effective – statistically.  They know their numbers down to a science.  They have to. 
They understand all too well that on average a new associate may ’stay on the books’
for 90 days and he/she will bring in 2.5 new distributors, on average, before they
cancel their monthly autoship.
 
They have to teach BASIC and VERY simple techniques primarily because what they
teach is being used by the MASSES.  Everyone who comes into the ’system’ is taught
making a list of their warm market, handing out fliers, running newspaper ads, etc. 
Rarely do you find companies that create marketing material based upon the specific
skillset of the distributor… that would be too expensive and not realistic for most
companies to do.
 
3.  Most larger companies make 25-50% of their overall annual revenues from the sale
of marketing materials (fliers, brochures, audios, etc).  Companies are SMART – they
recognize the value of their data base.  They understand that if the average rep only
stays ‘on the books’ for 90 days they have about 3 months to offer them everything
they can (marketing materials, event sales tickets, clothing/apparel, etc.).
 
Companies know the game and they play it well – I DON’T fault them for any of this
either. They run a business.  Businesses are about profits and balance sheets.  They
recognize that it’s a lot easier to sell products (of any type) to their CURRENT PAYING
clients than it is to go out and drum up new business.
 
It’s the responsibility of you and I to go out there and drum up new business, but the
objective is for us to add new associates quicker than they go out the back door.
 
This is known as attrition.  We’ll elaborate on this very important topic in future emails.  
 
Again, I’m not bad mouthing companies or the way they do business – this should
thought provoking information.
 
Sometimes (I’m guilty as well) we get so emotionally tied up into how great our
companies are or how great the products are, but at the end of the day they have
a BUSINESS to run.  It’s no different for you and I.  We have a business to run and
we’ll do everything in our power to ensure the business stays in business.  This is for
the betterment of everyone – not JUST them.
 
It doesn’t benefit them if they go out of business or if their checks start bouncing.
 
WE WANT YOU to be on the inside – knowing as much about this industry as you
possibly can.  It’s a GREAT industry – SECOND to none, but at the end of the day
one still has to recognize they have a FOR PROFIT business to run…
 
NOT A HOBBY!
 
Until this world deems the Monetary System as unnecessary, NEVER forget this lesson
as you’re running your business.
 
Passionately helping others,
 
-Bill