Why Network Marketing Requires the Highest Form of Leadership

2010 January 25
by Bill

Network marketing requires a higher level of leadership than is needed in traditional
places of employment. Since no formal lines of authority exist over the people on our
teams, they do not work for us. They are volunteers, just as we are volunteers for
our upline. Anyone can leave any time they want to, and it happens often to those
who have not developed the mindset of a leader.

When you sign someone up into your business, you are not their boss. You are their
mentor. You must rule out the tactics of fear, shame, guilt or intimidation that a
boss would use to bully his or her employee into keeping their job. Your main goal is
helping them reach their goals. Leaders do this by focusing on the qualities of
leadership that encourage instead of discourage.

Whether we like it or not, our teams will do what we do because they look to us for
guidance. Whatever you want your team to do, you have to do it first. If you do
something that you should not, they will probably still follow your lead. Always
conduct your network marketing business knowing that you are being duplicated,
word for word and action for action.

If you want your team to be on time for meetings, you need to be there ahead of
time. If you want them to take the events seriously, you need to take them seriously
first. Leaders are the ones who are always in the front, forcing themselves to remain
focused, energized and excited about the same business opportunity their team
should be excited about. There is a direct correlation between what leaders do and
what gets duplicated.

Leadership may appear as an endlessly enjoyable lifestyle, but there are less appealing
aspects that are not visible to the naked eye. Those who are enjoying the fulfilling
aspects of leadership have been have payed their dues and continue to do so when
necessary. Earning the right of public praise comes from hard work in private. This
means long days, hard work and taking more responsibility than is expected.

In traditional places of employment, a friend of a friend of a friend can get to the top
just by knowing the right person. You can smooth talk and back stab your way to a
nice comfortable lifestyle, but the downside is having to become the kind of person
who does those things. It is much more rewarding to know you made it to the top
without stepping on someone else’s toes. That is how the leaders in network marketing
think, and that is why it is a much more appealing lifestyle.

Leaders in network marketing have the mindset that tells them it is a privilege to work
while others sleep. They spend time driving their businesses while others drive a golf
ball. They work hard to make their dreams become a reality while others work hard to
block out the reality that they have no dreams. They ignore fatigue and focus on daily
goals while others sit on the couch with a bag of potato chips and a bottle of soda.

The most important part of a leader’s mindset in network marketing is knowing the
importance of being servants to their teams. They know who deserves the attention
and who needs to work harder to earn it. They delay gratification for the sake of
helping others find their own self-worth. This is a business of networking. It all comes
down to showing others how to get the job done so your business grows. You must
be patient, positive and honest with others.

The level of leadership in a traditional place of employment is lower than in network
marketing because there is no penalty when someone under your wing fails. The
employees are not in the best interest of the boss. They give an order and if it does
not get done, they find someone else who can do it. Their paycheck doesn’t go down
if someone quits or gets fired. In Network marketing, a business suffers when you try
to be a greedy boss instead of a leader.

Your ability to grow as a team, develop residual income and create wealth is contin-
gent upon the efforts of others. In order to encourage people to reach this goal, you
need to develop the mindset of a leader of the highest level. Only proper marketing
education places an emphasis on this to the extent that will explode your home-based
business. If your company is teaching you how to be a distributor and not a marketer,
perhaps it is time to change your way of thinking.

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